Drive Traffic From Start Of Development
Struggling to drive in website traffic? Don’t worry, most people suffer from this same issue. Everyone wants views on a website, but they can be hard to come by. The question is, why? Why isn’t anyone coming to your site?
In essence, it boils down to the design of your site and Search Engine Optimization (SEO). You must have a website that looks excellent and functions correctly. Then, you need it to perform well in search engines. Most people find websites through Google searches. If your site doesn’t appear as one of the results on the first page, then that’s probably why no one is visiting it.
Thankfully, you can take steps to gain more website traffic. Effectively, it all revolves around search engine optimization (SEO). With SEO, you ensure that your site is built to be searchable. Therefore, you get a higher ranking and become more visible. As a result, more people click on your site and visit it. Here are a few factors that can help improve your SEO and drive more website traffic:
A website with clean, structured code will rank better than one with a lot of bulky/unnecessary code. Why? Because too much code will make it harder for search engines to crawl through your site and find all the relevant information it needs to rank it. Not only that, but it impacts the page load speeds, which also causes your ranking to drop.
Responsive design means your website adapts to various settings. When someone loads it on a desktop, the design responds and is perfectly usable on this device. Then, if someone loads it on a mobile device, you get a mobile-friendly version. Responsive design is essential as mobile searches are separate from desktop ones. Without a site that works on a mobile device, you’re hit with penalties that make your ranking suffer.
Any images or videos on your site need to be formatted, so they’re optimized for SEO. In essence, they have to load up quickly and fit the design of your site. If they don’t, this causes the page to load too slowly – which is a major issue for search engines.
Your site needs to use keywords that are relevant to your brand. Think about things people will search for to find a website like yours. Then, implement these keywords naturally in the content. Use H1 and H2 tags as well – along with meta descriptions that include these keywords. Now, you’ll rank better in relevant searches.
If your website doesn’t offer a good user experience, then you’re in trouble. When users enjoy your site, there is a much greater chance that they will stay on it longer. Thus, your bounce rate reduces. A website with a high bounce rate ranks poorly because Google thinks it must not be a website that people care to be on. After all, everyone keeps leaving the site before exploring other pages, so it can’t be offering much. So, improve the user experience with an excellent layout, menu bars that aid navigation, and so on.
Forget about the lack of website traffic you’re getting right now. Instead, focus on things you can do to gain more viewers. Work on improving your SEO and driving traffic to your website by taking care of the few simple factors like, clean code, responsive design, optimized images, relevant keywords, user experience, etc..